From €8,000 per shoot to €1 per look. How a fashion label replaced its shoots with AI.
Different models, scenes and poses — at the push of a button, from anywhere.
- €1
- Per look instead of €8,000 per collection
- 95%
- Cost saving compared to traditional shoots
- ∞ Looks
- Different models, scenes and poses
€8,000 per collection — and still not enough looks at the end.
Every new collection meant a completely new shoot. Contact model agency, check availability, find location, hope for good weather — and still not enough looks for all channels. Diversity in models? Expensive. Producing missing combinations afterwards? Even more expensive. And social media content in different formats? Was not budgeted for at all.
The requirements for a solution were clear:
Drastically reduce costs
€8,000 per collection was no longer economically viable. The solution must cost a fraction of that.
Different models at the push of a button
Different types, age groups and looks — without casting every time.
Realistic scenes and poses
No stiff AI images. Real settings, natural poses, believable results.
Cover all formats
Product images, social media, videos in motion — all from one workflow.
Models that reflect real customers
No idealised advertising faces, but types that reflect the actual target group.
New color variants without extra shoots
Every color, every variant — simply adjust digitally instead of a new shoot for every new product or product variant.
A workflow that replaces complete photo shoots.
No traditional photo shoot. No casting. No studio. Instead: a workflow that turns flat-lay garments into finished fashion looks, with models, scenes and poses indistinguishable from real photos. Behind it is a completely in-house developed workflow: from choosing the right AI to trained poses to prompt engineering optimised per garment type.
We didn't just generate models. We analysed the real end customers of the label — age, type, style — and built AI models that match the actual target group. People with recognition value, not advertising faces.
The results speak for themselves:
Image AI is more complex than text AI. That's why we actively support every client.
Not every fashion segment delivers production-ready results today — especially for body-close clothing such as maternity wear or shapewear, the technology still requires manual post-processing. Development is fast, and what has limitations today may be standard in a few months. That's exactly why we continuously test the system, advise on every use case individually and transparently show what works today and where the technology is heading. No promises that can't be kept — but an honest assessment from people who do this every day.
Two paths. One goal: better images.
We do it. You use it.
Pay per image
Tell us what you need — we deliver. Custom models, real people as AI models, scenes, locations, videos. Everything included. You pay per image, we handle the technology.
- Custom & exclusive AI models
- Your real people as AI models
- Scenes, locations, videos — all possible
- Revisions included
- From €1 per image
The know-how stays with you.
Build & Own
We set up your own AI workflow, train your team and work out together what works. After that, you are independent.
- Complete workflow setup
- Prompting training for your team
- Joint exploration of possibilities
- Handover with documentation
- Fully independent afterwards
In 15 minutes you'll know three things.
- 1Whether AI image generation works for your products and style
- 2How much you save per look compared to a traditional shoot
- 3How quickly you can see the first results